LATEST NEWS
How Brands Win Sports With Live Moments
Live sport is the last shared screen in a fragmented culture. To matter there, brands must become cultural players – yet while many have capitalized on sport’s influence in retail and online culture, participation in the live moment itself is still wide open.
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Praytell launches Singapore hub
Praytell is expanding into the Asian market with a new hub opening in Singapore this month. Debbie Chin has been appointed as EVP of Asia, to lead the hub in Singapore. “Launching in Asia is the natural evolution of our global footprint, driven by the ambitions of our clients and global vision for Praytell,” said Praytell CEO Beth Cleveland.
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Cannes Lion 2026 in Review
Ed Starr, SVP Market & Business Development, Motive “After several years away, returning to Cannes Lions 2026 felt like stepping back into a room full of energy and possibility. The scale, the ideas, and the sheer volume of activity made it one for the ages."
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Why Luxury Brands Are the Bellwether for Culture
Martin Friedrich, senior creative strategist at mnstr explores how luxury is often where cultural patterns become visible before becoming mainstream.
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Ultimate Sevens and OS Studios Partner to Build a New Global Future for Rugby Sevens
New partnership aims to reinvigorate rugby sevens through creator-led storytelling, equal men’s and women’s competition, and a fan experience built for modern audiences.
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The Untapped Cultural Power of Niche Communities
Communities do not need brands to exist. Brands need to understand them if they want to play a role in those groups shaping culture.
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MNSTR launches in the UK bringing a new global creative force to London
Leading creative agency MNSTR announces the launch of its London office, marking a significant acceleration of the agency’s international expansion and its second international location.
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