Entrusted with end-to-end delivery at the RAI Amsterdam Convention Centre for the 20th time, George P. Johnson didn't just build an exhibition for Cisco Live 2025—the team engineered an 18,750 m² immersive ecosystem that challenged the industry to 'Go Beyond'.
The event featured extensive exhibition and activation areas, over a thousand breakout sessions, and a dedicated meeting village. As the premier platform for knowledge sharing, community building, and AI strategy development, Cisco Live 2025 was a resounding success. Attendance rose by 2K participants year on year, and broadcast views hit an unprecedented 33M.
The entire Cisco Live team was enthusiastic about the redesign of the 'World of Solutions' area, with the revised floor plan unanimously rated as the most successful implementation in the event's evolution. Particular emphasis was placed on the exceptional quality of the exhibition space, whose design-oriented aesthetics and high-quality appearance set a new visual standard.
