Driven by the purpose of 'Making Trade Flow to Change What’s Possible,' DP World used the global stage of the World Economic Forum 2025 in Davos to consolidate its leadership in global logistics. The mission? Translate complex operations into an interactive, emotionally resonant experience that connected world leaders directly with the brand’s vision.
George P. Johnson created a dual-level pavilion with a VIP sanctuary designed for high-level networking. The space centered around immersive storytelling: The 'Supply Chain Marble Run' demonstrated end-to-end logistics from production to consumption, while the 'DP World Globe Explorer'—powered by Apple Vision Pro—offered a cutting-edge VR journey through the company’s global impact.
George P. Johnson orchestrated the entire activation, from the creative design and rapid 10-day fabrication to the on-site hospitality and premium guest management—delivering record engagement and solidifying DP World’s position as a trusted thought leader.
