As Kindred approached 150,000 homes globally, the platform brought in Praytell to introduce their home-swapping model and boost their UK profile among design and budget conscious adventurous travelers.
The team activated a press office around major brand moments, pitching spokespeople, members, and homes to top travel, interiors, and lifestyle media. With expert commentary, data-led insights, and trend reactions, member stories became national interviews. To secure design-led coverage, they created a campaign collaborating with iconic designer Gustaf Westman on a home swap in his own apartment. To further engage media, they hosted 20 top tier lifestyle, travel and interiors media at an event with founder Justine Palefsky.
In six months, this earned 200+ placements and 2.51B+ impressions in the UK alone—from CEO commentary on the BBC, Architectural Digest, and Elle Decor, to case studies in Marie Claire. The Gustaf Westman collab landed in Wallpaper, Vogue Scandinavia, and more.
