For decades, Nissan has been an integral part of the automotive landscape in the Middle East. The Nissan Patrol SUV is an iconic and essential part of that history, dating back to 1951. Honoring both the heritage of Nissan and ushering in the future of mobility, the landmark 70th anniversary of the Nissan Patrol had the potential for a truly epic launch.
As the official automotive partner of the Dubai World Expo 2020, and with the world’s largest 360-degree canvas at the ready, Nissan commanded the stage, tasked to create the most unique and ambitious launch event ever. The launch would also feature the reveal of the highly anticipated, all-new 2022 Pathfinder. Nissan teamed up with GPJ and Spinifex Group to create an experience that exemplified the Nissan brand values of daring, passion and innovation. The brief was simple: create an epic celebration that left guests astonished and inspired. Safe to say they met the brief.
