LATEST NEWS
Project Worldwide Announces Strategic Leadership Realignment to Fuel Next Phase of Agency Growth
Project Worldwide has announced a comprehensive evolution of its corporate leadership structure. Edward Scott has been elevated to Project Worldwide President, Matt Statman has been named Global Chief Creative Officer and John Higgins takes on a Hybrid Chief Growth Officer role while remaining CEO of OS Studios.
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Why Events Deserve a Seat at the Creative Table
Jorge Narváez-Arango, SVP, Head of Creative for EMEAI at George P. Johnson, believes it’s time experiential was recognised as one of marketing’s most powerful creative channels.
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Praytell launches Singapore hub
Praytell is expanding into the Asian market with a new hub opening in Singapore this month. Debbie Chin has been appointed as EVP of Asia, to lead the hub in Singapore. “Launching in Asia is the natural evolution of our global footprint, driven by the ambitions of our clients and global vision for Praytell,” said Praytell CEO Beth Cleveland.
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Cannes Lion 2026 in Review
Ed Starr, SVP Market & Business Development, Motive “After several years away, returning to Cannes Lions 2026 felt like stepping back into a room full of energy and possibility. The scale, the ideas, and the sheer volume of activity made it one for the ages."
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How Brands Win Sports With Live Moments
Live sport is the last shared screen in a fragmented culture. To matter there, brands must become cultural players – yet while many have capitalized on sport’s influence in retail and online culture, participation in the live moment itself is still wide open.
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Why Luxury Brands Are the Bellwether for Culture
Martin Friedrich, senior creative strategist at mnstr explores how luxury is often where cultural patterns become visible before becoming mainstream.
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Ultimate Sevens and OS Studios Partner to Build a New Global Future for Rugby Sevens
New partnership aims to reinvigorate rugby sevens through creator-led storytelling, equal men’s and women’s competition, and a fan experience built for modern audiences.
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