LATEST NEWS
Project Worldwide Announces Strategic Leadership Realignment to Fuel Next Phase of Agency Growth
Project Worldwide has announced a comprehensive evolution of its corporate leadership structure. Edward Scott has been elevated to Project Worldwide President, Matt Statman has been named Global Chief Creative Officer and John Higgins takes on a Hybrid Chief Growth Officer role while remaining CEO of OS Studios.
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“You Don’t Need to Have All the Answers. You Just Need to Be Willing to Learn” with Fiona Bruder
Fiona Bruder is global CEO of George P. Johnson (GPJ), the world's leading strategic experience marketing agency. Grounded in purpose-driven leadership, Fiona blends strategy, decision science, and creative innovation to build human-centred experiences that drive measurable business growth. Fiona sat down with LBB to look back on over 25 years in the industry, the women who have inspired and shaped her along the way, as well as her work with Girls Inc. Westchester.
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GPJ Launches Experience Intelligence System™ (EIS) to Transform Event Measurement
World-leading experiential agency George P. Johnson (GPJ) announced the launch of its Experience Intelligence System™ (EIS), a proprietary measurement methodology designed to transform disconnected event metrics into actionable strategic intelligence for global brands. Following two years of extensive testing across thousands of global events, GPJ is rolling out EIS to its full client portfolio.
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‘The Ice Vinyl’ Made a Glacier’s Plea For Help Heard with Melting Record
Louis Bonichon, co-founder and creative director at MNSTR, details how science and art coalesced on a project that turned the sound of a melting glacier into music and a record made from the ice
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Project Worldwide Consolidates AI & Digital Transformation Practice Under Wondersauce
Project Worldwide today announced the consolidation of its unified global AI and digital transformation practice under agency partner Wondersauce. The expanded practice helps organizations modernize their digital foundation to accelerate growth and improve efficiency. Wondersauce now serves as Project's business transformation partner, bringing together strategy, design, engineering, data, and AI in a single offering.
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Q&A: Project Worldwide CEO Chris Meyer on restructuring, AI and why experiential is having its moment
Project Worldwide, an employee-owned alliance of independent creative and experiential marketing agencies, recently announced a series of senior leadership changes designed to strengthen collaboration across its global network and position the business for its next phase of growth. New Digital Age spoke with CEO Chris Meyer about the thinking behind the restructure, how AI is moving beyond the hype cycle, and why experiential marketing is becoming increasingly central to brands.
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Why Events Deserve a Seat at the Creative Table
Jorge Narváez-Arango, SVP, Head of Creative for EMEAI at George P. Johnson, believes it’s time experiential was recognised as one of marketing’s most powerful creative channels.
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