LATEST NEWS
Project Worldwide Announces Strategic Leadership Realignment to Fuel Next Phase of Agency Growth
Project Worldwide has announced a comprehensive evolution of its corporate leadership structure. Edward Scott has been elevated to Project Worldwide President, Matt Statman has been named Global Chief Creative Officer and John Higgins takes on a Hybrid Chief Growth Officer role while remaining CEO of OS Studios.
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Project Worldwide Consolidates AI & Digital Transformation Practice Under Wondersauce
Project Worldwide today announced the consolidation of its unified global AI and digital transformation practice under agency partner Wondersauce. The expanded practice helps organizations modernize their digital foundation to accelerate growth and improve efficiency. Wondersauce now serves as Project's business transformation partner, bringing together strategy, design, engineering, data, and AI in a single offering.
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Q&A: Project Worldwide CEO Chris Meyer on restructuring, AI and why experiential is having its moment
Project Worldwide, an employee-owned alliance of independent creative and experiential marketing agencies, recently announced a series of senior leadership changes designed to strengthen collaboration across its global network and position the business for its next phase of growth. New Digital Age spoke with CEO Chris Meyer about the thinking behind the restructure, how AI is moving beyond the hype cycle, and why experiential marketing is becoming increasingly central to brands.
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Why Events Deserve a Seat at the Creative Table
Jorge Narváez-Arango, SVP, Head of Creative for EMEAI at George P. Johnson, believes it’s time experiential was recognised as one of marketing’s most powerful creative channels.
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Praytell launches Singapore hub
Praytell is expanding into the Asian market with a new hub opening in Singapore this month. Debbie Chin has been appointed as EVP of Asia, to lead the hub in Singapore. “Launching in Asia is the natural evolution of our global footprint, driven by the ambitions of our clients and global vision for Praytell,” said Praytell CEO Beth Cleveland.
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Cannes Lion 2026 in Review
Ed Starr, SVP Market & Business Development, Motive “After several years away, returning to Cannes Lions 2026 felt like stepping back into a room full of energy and possibility. The scale, the ideas, and the sheer volume of activity made it one for the ages."
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How Brands Win Sports With Live Moments
Live sport is the last shared screen in a fragmented culture. To matter there, brands must become cultural players – yet while many have capitalized on sport’s influence in retail and online culture, participation in the live moment itself is still wide open.
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